Cin Cin

Rooted in Ruba’s personal story and deep ties to Italy, we named the brand Cin Cin, echoing the Italian toast for “cheers” a phrase that signals the beginning of something joyful and shared.

It also creates a balanced wordmark inspired by Italian signage, with letterforms forming two champagne flutes in mid-toast, transforming the name into a graphic expression of celebration.

Inspired by the transportive quality of food and drink, every design element of the brand’s identity draws on meaningful moments that linger in memories and sparks connection, curiosity, and cultural immersion.