Garage Wine

Every September, thousands of Italian Canadians keep their winemaking traditions alive. But, instead of the rolling hills and vineyards of Italy, they crush and ferment grapes in greenhouses, garages and basements in Canadian cities and suburbs. Garage Wine is a brand born to celebrate this “no frills” approach making the best table wines money can’t buy.

Services

Art Direction
Merchandise
Packaging
Photography

The wine world is full of snobbery, pretense and fancy vineyards in Europe; Garage Wine is a sincere reflection of the man behind the product. Inspired by the maker’s unpretentious personality and his workplace filled with tools, the wine labels reflect this unfiltered approach by showcasing various industrial tools through a direct and graphic photographic style.

The result is a modest yet confident reflection of a humble Italian-Canadian tradition.