Coconut Milk

Grinning Face’s Coconut Milk is fresh pressed and has only two ingredients: coconut and water, it separates and needs a good shake. We embraced this in our design, using jumbled letters to educate and encourage the consumer to shake it.

Services

Branding
Merchandise
Packaging
Typography

Photography

Mike Tjioe

The design approach leans into the fact that separation is completely natural. So, we chose a clear bottle that put the separation on display.

The labels used jumbled, white, screen-printed letters that spelled out “COCONUT MILK” to reinforce the need for a good shake before drinking. The white letters on the clear bottle brought out the rich, creamy coconut milk inside while reflecting the brand’s minimal approach to ingredients.

The result was a design that leaped off the shelf, boldly embracing what other brands have kept hidden.