Round-the-Clock Pizza Box

In order to remind customers that pizza is not only good during traditional meal times, we created 12 different pizza boxes that remind people that pizza is an any-occasion food.

Each box was created to represent on hour of the day, with graphics that resembled a clock. On the opening flaps, we placed messages with specific reasons to order pizza at that time, whether in the morning or in the afternoon. Lastly, the outside flaps reinforced our main message: Pizza time is any time.

Sales at the 7 West increased by 30% daily, proving that pizza time is perfect any time.